Premama

In the crowded prenatal vitamin space, this start-up brand offered innovative prenatal products that aimed to break through the noise. The problem was that their story got lost, because the brand was in need of a refresh. After a 2-day workshop, we concluded that Premama’s biggest differentiator was that its unique product formats worked together as a system of care for folks embarking on a parenthood journey. 

I collaborated with my strategic partner to build a framework and a new tone of voice. Then I worked closely with our design team to bring the new Premama look and feel to life with a sleek logo, updated packaging, and a more enticing e-commerce site.