PAUME

PAUME is an award-winning, woman-owned hand sanitizer brand that disrupts the category with a skin-nourishing formula, and sustainable packaging materials. I worked in close collaboration with my design partner to develop the brand identity for this product as it was launching in the early days of the pandemic. I wrote a brand manifesto, tone of voice, brand personality, and tagline to bring the verbal identity of PAUME to life.

Since its launch, PAUME has expanded its product offerings and grown its presence on social with 14.7K Instagram followers.